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Wanshengyu - make avant-garde and creative brand culture open / Contemporary

Wanshengyu mahogany was an avant-garde and unruly company from the beginning. The CEO and leader of wanshengyu Redwood are often regarded as a thinker. Wanshengyu mahogany's business model always represents "avant-garde" and "innovation", which causes shock in mahogany furniture industry. Wanshengyu mahogany Southeast Asia timber base of 6000 cubic meters, raw materials trading center annual turnover of more than 500 million yuan, four direct sales stores, investment channels, project expansion channels at the same time, promote the environment to further strengthen wanshengyu mahogany brand creativity and avant-garde brand culture. The new Chinese style furniture series of "Yijia" has pushed this culture to the extreme. Wanshengyu's brand culture has many characteristics of openness.

Six advantages in 18 years
Wanshengyu mahogany home has been going through both wind and rain for 18 years. Today, you are in bud!
  • Advantage one
  • Advantage two
  • Advantage 3
  • Advantage 4
  • Advantage 5
  • Advantage 6

Production advantages: elaborate, quality assurance


Perfect production system and guarantee the quality of product materials

Wanshengyu Redwood company has three types of business: Mahogany furniture, Southeast Asia timber base, timber storage and trading center. With modern production equipment, advanced production management system, rigorous anti-counterfeiting quality inspection, the design under the personal guidance of the master craftsmen Cao Jinglou and Lu Guangzheng, and the production of authentic high-grade raw materials - the completion of each product requires 18 quality control processes, as well as the unique Redwood drying and tenon mortise and tenon process to ensure the quality of the products and ensure that they will not deform and crack. Mahogany furniture includes two series of Ming and Qing style and new Chinese style, which integrates classical beauty and modern beauty. There are more than 1200 product problems.


Exquisite craftsmanship and exquisite creation

The company has a large number of sculptors in Dongyang, Zhejiang Province for more than 15 years. They have inherited and retained the techniques of silk feather sandalwood carving, high relief carving, deep carving and general carving. They adopt the combination of Luban and Fengshui to achieve the perfect combination of aesthetics, mechanics and function. At the same time, Lu Guangzheng, a master of Arts and crafts, guides product design in the whole process, and has the ability of personalized customization and appreciation collection. Many times in the wood carving product design competition has won the design gold award.


Honor sharing customer witness

The company has passed the quality, service and reputation certification; it has been awarded the "ten most innovative Chinese mahogany furniture brands", "international mahogany furniture luxury brands" and "top 10 integrity stores" for many times; the product design has won the gold award of "China mahogany furniture culture festival" for many times; the chairman of wanshengyu has been selected as the "outstanding contribution figure of Chinese mahogany furniture industry".

Production advantages: elaborate, quality assurance


Perfect production system and guarantee the quality of product materials

Wanshengyu Redwood company has three types of business: Mahogany furniture, Southeast Asia timber base, timber storage and trading center. With modern production equipment, advanced production management system, rigorous anti-counterfeiting quality inspection, the design under the personal guidance of the master craftsmen Cao Jinglou and Lu Guangzheng, and the production of authentic high-grade raw materials - the completion of each product requires 18 quality control processes, as well as the unique Redwood drying and tenon mortise and tenon process to ensure the quality of the products and ensure that they will not deform and crack. Mahogany furniture includes two series of Ming and Qing style and new Chinese style, which integrates classical beauty and modern beauty. There are more than 1200 product problems.


Exquisite craftsmanship and exquisite creation

The company has a large number of sculptors in Dongyang, Zhejiang Province for more than 15 years. They have inherited and retained the techniques of silk feather sandalwood carving, high relief carving, deep carving and general carving. They adopt the combination of Luban and Fengshui to achieve the perfect combination of aesthetics, mechanics and function. At the same time, Lu Guangzheng, a master of Arts and crafts, guides product design in the whole process, and has the ability of personalized customization and appreciation collection. Many times in the wood carving product design competition has won the design gold award.


Honor sharing customer witness

The company has passed the quality, service and reputation certification; it has been awarded the "ten most innovative Chinese mahogany furniture brands", "international mahogany furniture luxury brands" and "top 10 integrity stores" for many times; the product design has won the gold award of "China mahogany furniture culture festival" for many times; the chairman of wanshengyu has been selected as the "outstanding contribution figure of Chinese mahogany furniture industry".

Advantages of product design: integrating traditional crafts into fashion, integrating ancient and modern culture into classics


Innovative design, fashion and classic combination

The introduction of "Yijia" new Chinese style furniture has broken the previous thinking design mode which has been delineated by the predecessors in terms of style and style. It has not only the connotation of Chinese traditional thought and culture, but also the varieties and styles with the characteristics of the times, which makes people feel brand new and become fashionable consumption. The obvious characteristic of the innovative mahogany furniture is that it integrates elegance and vulgarity into one, which is elegant and practical, and vulgar does not hurt elegance. It achieves the perfect combination of aesthetics, mechanics and function. Today, mahogany furniture has become a carrier of ancient and modern culture and art, which allows people to taste the cultural details of design.


Three master craftsmen can't match one Zhuge Liang

The design team is directed by Feng Wentu, a master craftsman in Asia Pacific. The products are mostly used in investment and financial projects, which are functional, ornamental and artistic.

Brand advantage: starting from the source


Do what you are good at and do what you like

In the words of Jiang Zhenquan, President of wanshengyu, he was born to make high-grade furniture, even the meaning of his name. Born in a family of sculptors, he has been associated with mahogany since childhood. With his unique insight and vision, he has gradually moved from carving semi-finished products to wood production and trading to finished furniture in the financial crisis of 2008. He has recorded the growth of Wan Shengyu.


Keep innovating and keep the leading action mode

We have tried water leasing mode and financial experiment successively. Rosewood furniture leasing project and investment and financial management project were launched respectively, which were favored by many customers. The market response was warm and achieved good results. The first batch of investment collection palace chairs were sold out, and the project was a complete success. Different from the installment payment, the rental project can start with one yuan. After five years of rent, the furniture can be taken home with a symbolic charge of one yuan. The project cooperates with China Construction Bank and is widely loved by clubs, enterprises, foreign enterprise executives and exhibitions.

 psychological marketing: Mahogany lovers like the cultural value, collection value, health preservation value and popular speculation of mahogany. More discount, free sale, discount and other activities will encourage Redwood lovers to buy and consume more.

Theme marketing: every festival, every seasonal change, every exhibition or major event can form a different theme, which can move consumers according to the situation.

Innovative marketing: invest a lot of manpower and material resources every year to conduct market research, create brand creativity, and constantly introduce new models (such as leasing mode, investment and financing mode, one-stop supply chain service platform mode of raw materials).

Interactive marketing: Mahogany lovers' shopping is not furniture itself, but sustenance and feelings. A large number of mahogany knowledge and home Fengshui public lectures can make consumers feel the brand culture and spirit.

Member marketing: fully implement the membership marketing system, conduct customer follow-up and service in the whole process of VIP customer service, conduct emotional marketing with life-oriented and personification scenarios, and cultivate their brand loyalty


Successful listing shows strength

In 2013, wanshengyu mahogany was successfully listed in Shenzhen Qianhai equity trading center, and was awarded "top 10 mahogany furniture brands in China" and "top 10 most innovative mahogany furniture brands" for many times.


Sharing lectures actively promotes the development of cultural undertakings

We sincerely invite alumni of Tsinghua University, members of mahogany chamber of Commerce, members of bank investment and financial management, and students of Shenzhen Academy of fine arts to participate in wanshengyu knowledge lecture, actively transmit mahogany culture and promote the development of cultural undertakings


Human service system adds points and color to the brand

We pay 10% for the fake raw materials, free maintenance for life, free door-to-door design by professional designers.


Helping charity take responsibility

Jiang Zhenquan, chairman of wanshengyu, has been actively involved in charity, holding hands with bloggers, donating hope primary school, Ya'an donation, charity auction, etc. It truly embodies the concept of "dedication, service and sharing" of bloggers, and truly undertakes the social responsibility of entrepreneurs.

Cultural advantages: feet have their weaknesses, inch has its strong points; learn from each other to create brilliance


Charity relay delivers positive energy

Wanshengyu participated in charity auction with passion, and actively responded to the call of the state to promote the development of cultural industry, and helped the development of Chinese mahogany carving culture. As the business implementation unit of chungsong Art Museum in Shenzhen, wanshengyu Hongmu is committed to the development of Chinese culture while attaching importance to charity.


The essence of Chinese culture to create and inherit family home culture

In the home into the five thousand years of Chinese culture, set home and culture as a whole, in the product culture connotation, constantly study and excavate the most representative spirit in the inheritance of family culture of the Chinese nation, gather culture into products and specific services, and finally provide customers with the most artistic creativity and the inheritance of the concept of educating people to do things. To satisfy consumers' respect and preference for Oriental Culture


Five rhyme culture deduces and guides cultural theme home

Wanshengyu is committed to the dissemination of Oriental home culture, providing overall home solutions and realizing the family culture inheritance of Chinese families. Customers not only buy products in wanshengyu, but also have a sense of culture and pleasure. Wanshengyu creates cultural theme home for customers' interests and family style.

Advantages of operation mode: thinking determines the way out and action creates wealth


Join in and share achievements

For a long time, wanshengyu products have won the trust of consumers with excellent quality, reasonable and fair price and high-quality service. At the same time, channel expansion and project development will be carried out in parallel, with steady development and reasonable layout, so that dealers can enjoy the fruits of wanshengyu's development in cooperation


Innovating marketing and integrating resources

Wanshengyu has a complete network marketing system and mature operation mode. It regularly holds preferential activities every month, and dealers and channel merchants participate in the grand event and share resources. Meanwhile, it integrates global resources, integrates business flow, logistics, information flow and capital flow, and builds a comprehensive one-stop supply chain service platform. Through the offline and online business, o2o mode was fully launched.


Act now to create wealth

Training advantages: there is a wealth called sharing, there is a sharing called strength, we are on the road


Product knowledge, target audience, sales training, selling point training, product operation, sales process, sales skills training

(1) Before opening the shop - Wan Shengyu makes money and takes the store in person, becoming a rookie and a talent

Check the site, delineate the business district, product analysis, store practice, decoration design, material design

(2) Open shop - wanshengyu experts one-to-one guidance teaching, theory to practice

Decoration supervision material procurement personnel recruitment personnel training, opening guidance and operation guidance

(3) After opening, Wanyu furniture has become the headquarters of Hongmu

New product support, promotion support, regular store inspection, advertising support, monitoring and continuous training

All rights reserved Yue ICP B No. 15013601 technical support: Mahogany furniture